#SamadiChallenge Launched For Prostate Cancer Awareness Enlists Women As Driving Force

Prostate Health Week, which began September 14th, is an important week for Dr. David B. Samadi, Chairman of Urology and Chief of Robotic Surgery at Lenox Hill Hospital, a member of the Northshore LIJ Health System. As part of this week, he is issuing a unique challenge to women worldwide—the #SamadiChallenge.

Samadi explains that women are generally quite careful and persistent when it comes to routine check-ups, and pay close attention to health risks and screenings. Because of these factors, Samadi believes that women are the ideal advocates for the #samadichallenge.

#SamadiChallenge for Prostate Cancer

Dr. Samadi challenges women to:

1. Learn the prostate cancer risk factors.

2. Improve the lifestyles of the men in their lives.

3. Encourage men to get Screened annually.

4. In case of a positive diagnosis, urge men to seek Treatment immediately.

English: Micrograph showing prostatic acinar a...

English: Micrograph showing prostatic acinar adenocarcinoma (the most common form of prostate cancer) Gleason pattern 4. HE stain. Prostate currettings. See also Image:Gleason 4 and 5 intermed mag.jpg (Photo credit: Wikipedia)

Symptoms of prostate cancer may include changes in urinary function including a burning sensation, blood in the urine or semen, frequent urination, as well as a weak or interrupted flow. Difficulty achieving an erection may also be an early sign of issues with the prostate.

As part of the #samadichallenge, The Lenox Hill Hospital Prostate Cancer Center offered FREE prostate cancer screenings to men over 40 on Saturday, September 20, 2014.

Women as Advocates for Men’s Health

As part of the #samadichallenge, he plans to recommend women become the champions and voice for opening up the conversation about prostate cancer symptoms, as well as early diagnosis and treatment options to help raise prostate cancer awareness globally.

Just as popularity for cervical cancer and breast cancer screenings and awareness has skyrocketed of late (mammograms and pap smears), Samadi hopes that women will take the #samadichallenge as a pathway to encourage men to place focus on prostate health.

“If you want a job done right, you give it to a woman,” said Dr. Samadi. “Women are the most proactive healthcare champions in the family and are the driving force in men’s health. Time and again, it’s women who make the final push for their husbands, fathers, and brothers to come see me.”

Dedicated to the early warning signs of prostate cancer, taken from a female perspective, Samadi recently launched a new Facebook Page, “Women for Prostate Health.”

Source: http://www.forbes.com/sites/robertglatter/2014/09/20/samadichallenge-launched-for-prostate-cancer-awareness-enlists-women-as-driving-force/

When Branding Turns Negative

negative branding

negative branding

I made a call this morning to the International Special Events Society and a pleasant voice answered “ISES”. Now, I’m sure no one out there is going to associate an event organization with a terrorist group that beheads journalists, but still, it must suck to have your brand hijacked by a negative situation.

Apparently ISES isn’t the only organization having to deal with this. The ISIS mobile app is changing its name to avoid any association with the terror group. Again, I don’t think people would confuse a mobile app with a terrorist group, but as a brand owner myself I can see where it would probably leave a bad taste in your mouth when branding turns negative.

Steve Gause bought a security company in Texas two years ago with the unfortunate name of ISIS. He could argue that the terror group actually infringed on his good name, which has been an upstanding company for many years. But I don’t think you would be successful in getting a group of jihadists into a courtroom over trademark infringement. 

So, Gause had to back down and change the name of his company to Raving Fan Technologies. It boils down to what a company is comfortable with. And with so many of Gause’s customers feeling uncomfortable about the name, he made the decision to change it.

I didn’t realize there were so many companies out there that had chosen the name of an Egyptian goddess as their brand. The goddess ISIS stands for integrity and compassion, which couldn’t be any further from the ISIS terror group.

Rebranding midstream isn’t easy, but it’s done all the time. I rebranded my product name just as it was taking off, so I didn’t lose too much momentum. But a company like the pharmaceutical company ISIS has been around for 25 years and don’t have any plans to change their name. At least not yet.

This just shows it’s impossible to predict what challenges your brand could face in the future, even with the most innocent name, like the goddess of nature and magic.

 

Source: http://www.createforcash.com/when-branding-turns-negative/?utm_source=rss&utm_medium=rss&utm_campaign=when-branding-turns-negative

Women Entrepreneurs Ask: "Can I Cut Corners Like The Big Guys?"

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Women Entrepreneurs Ask: "Can I Cut Corners Like The Big Guys?"

Women Entrepreneurs Ask: “Can I Cut Corners Like The Big Guys?” nbspdelicious   I say, “Gals, there is no crying in baseball and there are no cutting corners in business!” If you hear someone say that they gained revenues by cutting corners, (s)he isn’t telling you the whole story.” Cutting corners in business eventually catches up [...]

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The Women’s Advocacy Group That Won’t Give Up Until Roger Goodell Resigns

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Recap: Women Powering Business 2014 Panel Events

Randstad’s third annual Women Powering Business Panel series was once again a huge success as business leaders gathered in Chicago and Minneapolis for thought-provoking discussions regarding gender diversity in the workplace. Through our panel events, we continued our goal of providing women workers with greater access to information, networks, mentors and champions, as well as key [...]

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